There are proven strategies for getting your message out there: regular media releases, brochures, newsletters, websites, blogs, tweets, videos, speeches… But sometimes the amount of writing required for marketing can seem overwhelming, time-consuming and confusing.

What if there were proven techniques, formulas and shortcuts to take the pain out of the writing process? Learn all this and more at my Tricks of the Trade Copywriting Workshop.

Proven formula will free up your time

In this 3-hour copywriting workshop you will learn simple and time-saving techniques and formulas for writing marketing copy that sells.

You will learn to:

1. Translate your own UNIQUE SELLING STYLE into written form
2. INCLUDE YOUR CUSTOMER in your online sales pitch
3. Show customers that you can SOLVE THEIR PROBLEM
4. USE YOUR COMPETITIVE EDGE
5. Specify NEXT ACTION
6. RECYCLE THE WORDS – re-use everything you write

Learn my ‘tricks of the trade’

I look forward to sharing many great tricks of the trade during this hands-on workshop, including how to adapt your words to a range of online and offline marketing materials. PLUS you will take home my ‘Tricks of the Trade’ eBook – a user-friendly copywriting guide packed full of handy hints.

Capture your share of the online market

According to recent stats, 59% Australian adults shop online. Most of these are 35-44 years and continue to buy from local websites.

My turnover has more than doubled since I started actively marketing online. Today more than 50% of my clients are from other parts of Australia or overseas. Selling online is the best way I know to ride out inevitable dips in the local economy.

To maintain an effective online presence, you need:

• Compelling SEO website content
• Blogs, tweets and YouTube videos that engage your target market
• Media releases and articles for traditional and online media

Talk to Wordsmith, Kaye Hall on 0409 848 765 about bringing her Tricks of the Trade workshop to your area or organisation.

Wordsmith & More Making words work for you!