A relatively inexpensive way to promote your business and build your database is through social or business networking. Why not submit an article, give a speech or run a workshop in your local area? Wordsmith & More can help you develop your PR strategy Media releases Professional bio Brochures, flyers Content, handouts Speech notes Re-use and recycle! Get real value for money when you re-use copy from website copy or business plans in media releases, presentations, online articles, blogs, etc. Ask us...read more
There’s a lot of pressure to get it right, and not enough time to do it justice. Have you run out of hours in the day/days in the week to complete all the tasks you once managed beautifully alone? There’s a lot of writing needed to run a business: customer-focused words for sales and marketing; and internal, staff-focused words to let everyone in your organisation know what they should be doing and why. Don’t miss valuable opportunities Marketing materials can be difficult to write. Most of us know how to sell face to face,...read more
Long sales copy is effective when you are selling expensive items, online educational products, new products and/or feature rich products. It is benefit-orientated selling, focused on how you will solve your customers’ problems or satisfy their desires. Long copy uses Storytelling Emotion Repetition Repeated calls to action Testimonials Cater to readers and skimmers Long repetitive sales copy hypnotises some people and frustrates others. As with any copywriting, it’s important that you understand who you are selling to. Some...read more
Powerful client-focused briefing process You can already sell face-to-face, the trick is translating your sales approach into winning sales copy. I will work with you to create copy that reflects you/your organisation’s personality and customer service standards. My working style is very collaborative. Particularly in the early stages of a copywriting job I need to spend time (skype, phone or meeting) with someone in your organisation who can talk about The inspiration, passion and commitment behind what you do The clear intent behind...read more
Looking for ways to improve productivity and customer satisfaction? Quality Management System ISO 9001:2008 provides an internationally recognised framework for business management. With over 1million accredited organisations worldwide, it is one of the most widely used management tools in the world.read more
High quality web copy is critical to ranking well in popular search engines. Talk to Kaye about keeping your website fresh and relevant to your client base. By re-purposing copy you will maximise your investment and your market reach.read more
Not sure if the time-check comes as welcome relief or panic for you, but for me July is an interesting turning point in the year. Spring always gives me a lift and new incentive to throw my life and work into top gear – the way I see it we have 5 months left to achieve our 2012 goals. Suddenly those winter kilos are an inspiration, not a drag. Spring cleaning has begun. I’m clearing out the clutter both literally and figuratively, and I’m looking forward to turning up the music and finally painting the spare room! Of course...read more
Of course, we all say, “I choose freedom!” But do we? Every time we say “I can’t…” we are giving into fear – fear of failure, fear of the unknown, fear of looking stupid. Writer Kaye Hall rediscovers freedom on a car trip from Mansfield to Darwin. The journey becomes a metaphor for life proving (once again) that fear of the journey is often more painful than the journey itself.read more
My growing desire to ‘teach a man to fish’ and connect more with others has begun to transform my thinking around my business, Wordsmith & More. I have developed a new workshop called ‘Copywriting: Tricks of the Trade’ that, in a few hours, will transform how write about your business. You already have the passion, I can give you the knowhow and seeing the results will give you the confidence – it’s that simple!
After sitting at the desk of Wordsmith & More for 6 years, 4 days a week, 6 hours a day, I’m ready for more (and more meaningful) face-to-face interaction with others. Part of my life’s journey has been exploring my own self-expression through journaling, story writing, poetry, drawing, printmaking, clay modeling, carving, spiritual awakening and dance. In 2012/13 I plan to begin developing a whole raft of arts-based workshops focused on self-expression with artists and healers from around the country. Please stay tuned!read more
I also want to help others develop their own communication skills, rather than rely on me. I truly believe we each have our unique ‘voice’ and are our own best spokesperson. Sometimes translating that into print is difficult, but having the confidence, guidelines and practice definitely helps!
Six years into my business I am developing workshops and guidelines for copywriting, business planning and creative writing… with a fair pull towards also working with others to develop a whole range of workshops focused on self expression using meditation, dance, clay, voice – whatever works!read more